Itemized pricing in B2B bundles with diminishing reservation prices and loss averse customers
Ritwik Raj, Mark H. Karwan, Chase Murray, Lei Sun
| Year of publication: |
2022
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|---|---|
| Authors: | Raj, Ritwik ; Karwan, Mark H. ; Murray, Chase ; Sun, Lei |
| Subject: | B2B | Bundling | Diminishing reservation price | Itemized pricing | Loss aversion | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy | Risikoaversion | Risk aversion | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-021-00341-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013390532