Jedi masters are the model of maturity at Mongoose Media : High‐speed sales training defies the recession

Purpose – Describes an accelerated in‐house training program at Mongoose Media that takes young graduates and bright school leavers from “newbie” to “Jedi master”. Design/methodology/approach – Explains the reasons for the program, the form it takes and the results it has achieved. Findings – Details the system of constant coaching in existence at the firm and describes how more formal training is divided into modules, varying from one‐day sessions to training “bites” of two hours each. Practical implications – Explains that the training is reviewed every two months and that trainers change the content frequently to keep pace with the ever‐changing advertising market. Social implications – Highlights a dynamic training program for young graduates and bright school‐leavers with little or no business experience. Originality/value – Reveals how the training gets the young workforce up to speed faster and so helps to save Mongoose money.