Joint optimization of customer segmentation and marketing policy to maximize long-term profitability

Jedid-Jah Jonker ...

Year of publication:	Dec. 2003 ; [Elektronische Ressource]
Other Persons:	Jonker, Jedid-Jah Jan (contributor) ; Piersma, Nanda (contributor) ; Van den Poel, Dirk (contributor)
Institutions:	Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde (contributor)
Publisher:	Gent : Faculteit Economie en Bedrijfskunde, Univ. Gent
Subject:	Marketingmanagement \| Marketing management \| Zielgruppe \| Target group \| Marktsegmentierung \| Market segmentation \| Theorie \| Theory \| Beziehungsmarketing \| Relationship marketing \| Rentabilität \| Profitability

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