Joint Optimization of Customer Segmentation and Marketing Policy to Maximize Long-Term Profitability
Year of publication: |
2003-12
|
---|---|
Authors: | JONKER, J.-J. ; PIERSMA, N. ; POEL, D. VAN DEN |
Institutions: | Faculteit Economie en Bedrijfskunde, Universiteit Gent |
Subject: | direct marketing | econometric models | sample selection | target selection | endogeneity |
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