Just do it – a case study in Gestalt experimental coaching

Purpose – This paper aims to demonstrate the value of physical experimentation in coaching to raise client awareness and enhance transformational potential. Design/methodology/approach – This action research case study involved working with an individual coaching client using an experimental Gestalt ‐oriented approach. Findings – This study finds that physical experimentation during coaching can raise awareness for both client and coach and create powerful dynamics in and between them to catalyse change. Originality/value – This case study will help other coaching professionals to understand and apply a Gestalt ‐oriented approach to their own thinking and practice.