Künstliche Intelligenz - die Zukunft des Marketing : ein praktischer Leitfaden für Marketing-Manager
Claudia Bünte
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Bünte, Claudia |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Künstliche Intelligenz | Artificial intelligence | Kundenanalyse | Customer analysis | Kundendaten | Customer data | Online-Marketing | Internet marketing | Werbung | Advertising | Marketing |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | XI, 42 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 41-42 |
| ISBN: | 978-3-658-23318-1 ; 3-658-23318-4 ; 978-3-658-23319-8 |
| Other identifiers: | 10.1007/978-3-658-23319-8 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011893526