Key Account Management: Adding Elements of Account Fit to an Integrative Theoretical Framework
| Year of publication: |
2009
|
|---|---|
| Authors: | Richards, Keith ; Jones, Eli |
| Published in: |
The journal of personal selling & sales management. - Hartland, Wis : Pi Sigma Epsilon, ISSN 0885-3134, ZDB-ID 9011523. - Vol. 29.2009, 4, p. 305-320
|