Developing a strategic framework of key account performance
| Year of publication: |
2009
|
|---|---|
| Authors: | Jones, Eli ; Richards, Keith ; Halstead, Diane ; Fu, Frank |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 17.2009, 3, p. 221-236
|