Key account management in financial services : tools and techniques for building strong relationships with major clients
Peter Cheverton; Tim Hughes; Bryan Foss; Merlin Stone
| Year of publication: |
2008 ; Pbk. ed
|
|---|---|
| Authors: | Cheverton, Peter ; Hughes, Tim ; Foss, Bryan ; Stone, Merlin |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Key-Account-Management | Key account management | Finanzdienstleistung | Financial services |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 329 S. graph. Darst. 1 CD-ROM |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Elektronischer Datenträger als Beilage ; Accompanied by computer file |
| Language: | English |
| Notes: | 0802 |
| ISBN: | 978-0-7494-5069-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003513297