Knowledge creation in consumer research : multiple routes, multiple criteria
John G. Lynch jun.; Joseph W. Alba; Aradhna Krishna; Vicki G. Morwitz; Zeynep Gürhan-Canli
| Year of publication: |
2012
|
|---|---|
| Authors: | Lynch, John G. ; Alba, Joseph W. ; Krishna, Aradhna ; Morwitz, Vicki G. ; Gürhan-Canli, Zeynep |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 4, p. 473-485
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| Subject: | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009682431