Knowledge creation in consumer research: Multiple routes, multiple criteria
| Year of publication: |
2012
|
|---|---|
| Authors: | Lynch, John G. ; Alba, Joseph W. ; Krishna, Aradhna ; Morwitz, Vicki G. ; Gürhan-Canli, Zeynep |
| Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 22.2012, 4, p. 473-486
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