Knowledge intensive business service (KIBS) firms' use of visualization for customer participation and knowledge sharing during the service process
Ann Højbjerg Clarke, Bo Mortensen, Per Vagn Freytag
| Year of publication: |
2023
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|---|---|
| Authors: | Clarke, Ann Højbjerg ; Mortensen, Bo ; Freytag, Per V. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 109.2023, p. 32-43
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| Subject: | Customer participation | Knowledge intensive business services (KIBS) | Knowledge sharing | Productization | Service processes | Visualization | Unternehmensdienstleistung | Business services | Wissenstransfer | Knowledge transfer | Wissensmanagement | Knowledge management | Wissensintensives Unternehmen | Knowledge-intensive industry | Visualisierung | Wissen | Knowledge | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing |