Knowledge Sharing Orientation and its Relationship with Business Performance : A Structural Equation Modeling Approach

This study endeavors to find the impact of Knowledge Sharing Orientation (KSO) of business on its performance. Knowledge sharing orientation is one of the important dimensions of knowledge management orientation. A purposive sample of 300 key informants (CEOs, top level and middle level managers who were key decision makers in the organizations) from different manufacturing and service organizations has been taken from the National Capital Region (NCR), India, for the study. Self-designed non-disguised questionnaire has been used for the study. The relative performance of the organization compared to the major competitor for the last three years has been considered as the measure for business performance. The scales used for the survey were validated using Confirmatory Factor Analysis before applying Structural Equation Modeling for studying the relationships. The hypothesized relationship between KSO and business performance has been tested for two multi-group moderators, including firm size (based on number of employees/based on investment) and nature of industry. The results provide the evidence that KSO significantly and positively impacts the business performance. Firm size significantly moderates the relationship between KSO and business performance. The findings of the study will help knowledge management researchers and practitioners in devising strategies for better business performance