Kundenzufriedenheit und Kundenbindung
Year of publication: |
2007
|
---|---|
Authors: | Homburg, Christian ; Koschate, Nicole |
Published in: |
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle. - Wiesbaden : Gabler, ISBN 3-8349-0268-3. - 2007, p. 843-867
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
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