The impact of relationship marketing on customer value, satisfaction and loyalty : evidence from banking sector in Indonesia
Ludfi Djajanto, Yunia Afiatin and Zainal Abdul Haris
Year of publication: |
2019
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Authors: | Djajanto, Ludfi ; Afiatin, Yunia ; Haris, Zainal Abdul |
Published in: |
International journal of economic policy in emerging economies. - Genève : Inderscience Enterprises, ISSN 1752-0452, ZDB-ID 2449908-0. - Vol. 12.2019, 2, p. 207-214
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Subject: | relationship marketing | customer value | customer satisfaction | customer loyalty | banking sector | Indonesia | Beziehungsmarketing | Relationship marketing | Indonesien | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value | Bank |
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