Language in globalised interactive business : apaptation vs. standardisation
Ulla-Riitta Ahlfors, Meiqi Fang
| Year of publication: |
2017
|
|---|---|
| Authors: | Ahlfors, Ulla-Riitta ; Fang, Meiqi |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 13.2016/2017, 2/3, p. 143-162
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| Subject: | language | globalisation | interactive business | e-business | online marketing | electronic marketing | interactivity | international marketing | standardisation | adaptation | strategy | Electronic Commerce | E-commerce | Internationales Marketing | International marketing | Standardisierung | Standardization | Globalisierung | Globalization | Online-Marketing | Internet marketing | Sprache | Language | Marketingmanagement | Marketing management | Multinationales Unternehmen | Transnational corporation | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011776987