Language matters : humanizing service robots through the use of language during the COVID-19 pandemic
Year of publication: |
2022
|
---|---|
Authors: | Kumar, Smriti ; Miller, Elizabeth G. ; Mende, Martin ; Scott, Maura L. |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 4, p. 607-623
|
Subject: | COVID-19 | Language | Robots | Service evaluation | Services | Sprache | Coronavirus | Roboter | Robot | Dienstleistungsqualität | Service quality | Epidemie | Epidemic | Dienstleistungssektor | Service industry |
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