Lattice analysis in the study of motivation
Year of publication: |
2005
|
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Authors: | Brownstein, Steven ; Sirsi, Ajay K. ; Ward, James C. ; Reingen, Peter H. |
Published in: |
The why of consumption : contemporary perspectives on consumer motives, goals and desires. - London [u.a.] : Routledge, ISBN 0-415-31617-0. - 2005, p. 282-303
|
Subject: | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Kognition | Cognition | Tierschutz | Animal protection | Zielgruppe | Target group |
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