Lay rationalism : individual differences in using reason versus feelings to guide decisions
Year of publication: |
2015
|
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Authors: | Hsee, Christopher K. ; Yang, Yang ; Zheng, Xingshan ; Wang, Hanwei |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 1, p. 134-146
|
Subject: | decision making | reason | feelings | individual differences | lay rationalism | Entscheidung | Decision | Rationalität | Rationality | Emotion | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Entscheidungstheorie | Decision theory |
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