Lead users and the adoption and diffusion of new products: insights from two extreme sports communities
Martin Schreier; Stefan Oberhauser; Reinhard Prügl
| Year of publication: |
2007
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|---|---|
| Authors: | Schreier, Martin ; Oberhauser, Stefan ; Prügl, Reinhard |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 18.2007, 1/2, p. 15-30
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| Subject: | Marktführer | Market leader | Innovationsmanagement | Innovation management | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003471244