Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Year of publication: |
2012
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Authors: | Simkin, Lyndon ; Dibb, Sally |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 20.2012, 1 (1.2.), p. 45-55
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Saved in:
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