Learning from a service guarantee quasi experiment
Xinlei (Jack) Chen, George John, Julie M. Hays, Arthur V. Hill, and Susan E. Geurs
| Year of publication: |
2009
|
|---|---|
| Authors: | Chen, Xinlei ; John, George ; Hays, Julie M. ; Hill, Arthur V. ; Geurs, Susan E. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 5, p. 584-596
|
| Subject: | Dienstleistungsqualität | Service quality | Garantie | Warranty | Hotellerie | Hotel industry | Kundenzufriedenheit | Customer satisfaction | Bayes-Statistik | Bayesian inference | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003896183