Learning from giants : exploring, classifying and analysing existing knowledge on market research
Agnes Nairn, Pierre Berthon and Arthur Money
| Year of publication: |
2009
|
|---|---|
| Authors: | Nairn, Agnès ; Berthon, Pierre R. ; Money, Arthur H. |
| Published in: |
The nature and scope of marketing research. - London [u.a.] : Routledge, ISBN 0-415-44913-8. - 2009, p. 553-568
|
| Subject: | Marktforschung | Market research | Bibliometrie | Bibliometrics | Wissenschaftliche Methode | Scientific method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003794767