Learning to navigate the American retail servicescape : online forums as consumer acculturation platforms and consumer gift systems
Hope Jensen Schau, Yan Mandy Dang, Yulei Gavin Zhang
| Year of publication: |
March 2017
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|---|---|
| Authors: | Schau, Hope Jensen ; Dang, Yan Mandy ; Zhang, Yulei Gavin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 72.2017, p. 178-188
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| Subject: | Chinese-speaking | Expatriates | Immigrant | Retail | Servicescape | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing | Soziale Integration | Social integration | Auslandsaufenthalt | Expatriate assignment | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.08.031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645565