Legitimizing public authorities as sponsors: An inquiry into the factors related to the perception and memorization of their sponsorship
| Year of publication: |
2005
|
|---|---|
| Authors: | Walliser, Björn ; Kacha, Mathieu ; Mogos-Descotes, Raluca |
| Published in: |
International Review on Public and Nonprofit Marketing. - Springer. - Vol. 2.2005, 1, p. 51-58
|
| Publisher: |
Springer |
| Subject: | Public authorities | sponsorship | recognition | image |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008552352