Let it flow : the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing
Paula Rodríguez-Torrico, Rebeca San José Cabezudo, Sonia San-Martín and Lauren Trabold Apadula
| Year of publication: |
2023
|
|---|---|
| Authors: | Rodríguez-Torrico, Paula ; San José Cabezudo, Rebeca ; San-Martín, Sonia ; Apadula, Lauren Trabold |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 1, p. 1-18
|
| Subject: | Consumer | Environment | Flow state | Omnichannel marketing | Seamless | Word of mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-06-2021-0154 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536276