Let the user speak : is feedback on Facebook a source of firms' innovation?
Year of publication: |
2022
|
---|---|
Authors: | Bertschek, Irene ; Kesler, Reinhold |
Published in: |
Information economics and policy : IEP. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6245, ZDB-ID 877702-0. - Vol. 60.2022, p. 1-16
|
Subject: | Social media | Open innovation | Feedback | Product innovation | Social Web | Social web | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Open Innovation | Kundenintegration | Customer integration | Kommunikation | Communication |
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