Let them all eat cake : providing VIP services without the cost of exclusion for non-VIP customers
Paul W. Fombelle; Nancy J. Sirianni; Noah J. Goldstein; Robert B. Cialdini
| Year of publication: |
2015
|
|---|---|
| Authors: | Fombelle, Paul W. ; Sirianni, Nancy J. ; Goldstein, Noah J. ; Cialdini, Robert B. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 9, p. 1987-1996
|
| Subject: | Social comparison | Face | Scarcity | VIP | Status | Service | Kosten | Costs | Dienstleistung | Services | Kunden | Customers |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011384222