Let Them Do Battle - Tournament-based conjoint modeling identifies effective message combinations.
| Year of publication: |
2009
|
|---|---|
| Authors: | Durante, Rich ; Hartman, John ; Feehan, Michael |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 21.2009, 3, p. 20-25
|