Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Julia Hautz; Johann Füller; Katja Hutter; Carina Thürridl
| Year of publication: |
2014
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|---|---|
| Authors: | Hautz, Julia ; Füller, Johann ; Hutter, Katja ; Thürridl, Carina |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 28.2014, 1, p. 1-15
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| Subject: | User-generated content | Social media | Crowdsourcing | Source credibility | Viral Marketing | Social Web | Social web | Virales Marketing | Viral marketing | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010347824