Levels of analysis and sources of data in sales research : a multilevel-multisource review
Jeff S. Johnson, Scott B. Friend and Bradley J. Horn
| Year of publication: |
2014
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|---|---|
| Authors: | Johnson, Jeff S. ; Friend, Scott B. ; Horn, Bradley J. |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 34.2014, 1, p. 70-86
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| Subject: | multilevel | multisource | hierarchical linear modelling | sales and sales management | Verkauf | Selling | Verkaufspersonal | Salespeople | Vertrieb | Physical distribution | Marktforschung | Market research | Bibliometrie | Bibliometrics | Absatz | Sales |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010338154