Leveraging AI for content generation : a customer equity perspective
David A. Schweidel, Martin Reisenbichler, Thomas Reutterer and Kunpeng Zhang
| Year of publication: |
2023
|
|---|---|
| Authors: | Schweidel, David A. ; Reisenbichler, Martin ; Reutterer, Thomas ; Zhang, Kunpeng |
| Published in: |
Artificial intelligence in marketing. - Bingley, UK : Emerald Publishing, ISBN 978-1-80262-877-7. - 2023, p. 125-145
|
| Subject: | Artificial intelligence | language models | natural language generation | generative artificial intelligence | marketing technology | customerequity | Online-Marketing | Internet marketing | Künstliche Intelligenz | Kundenbindung | Customer retention | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S1548-643520230000020006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014307019