Leveraging experience quality to increase loyalty of digital wallet user in Indonesia
Hanny Lubaba, Fatchur Rohman, Surachman
| Year of publication: |
2022
|
|---|---|
| Authors: | Lubaba, Hanny ; Rohman, Fatchur ; Surachman |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 11.2022, 5, p. 46-56
|
| Subject: | Brand Image | Digital Wallet | Experience Quality | Loyalty | Satisfaction | Kundenzufriedenheit | Customer satisfaction | Indonesien | Indonesia | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Digitalisierung | Digitization | Produktqualität | Product quality | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v11i5.1847 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013406927