Leveraging loyalty programs using competitor based targeting
Wayne Taylor, Brett Hollenbeck
| Year of publication: |
2021
|
|---|---|
| Authors: | Taylor, Wayne ; Hollenbeck, Brett |
| Subject: | Loyalty programs | Spatial models | Retail competition | LASSO estimation | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Wettbewerb | Competition | Räumlicher Wettbewerb | Spatial competition |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11129-021-09237-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012818139