Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Robert W. Palmatier; Rajiv P. Dant; Dhruv Grewal and Kenneth R. Evans
| Year of publication: |
2005
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|---|---|
| Authors: | Palmatier, Robert W. ; Dant, Rajiv P. ; Grewal, Dhruv ; Evans, Kenneth R. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2005, 3, p. 107-140
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| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893440