Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Robert W. Palmatier; Rajiv P. Dant; Dhruv Grewal and Kenneth R. Evans
| Year of publication: |
2005
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|---|---|
| Authors: | Palmatier, Robert W. ; Dant, Rajiv P. ; Grewal, Dhruv ; Evans, Kenneth R. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2005, 3, p. 107-140
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| Subject: | Beziehungsmarketing | Relationship marketing | Meta-Analyse | Meta-analysis | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003201776