Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement

Audrey Steele; Devra Jacobs; Caleb Siefert; Randall Rule; Brian Levine ...

Year of publication:	2013
Authors:	Steele, Audrey ; Jacobs, Devra ; Siefert, Caleb ; Rule, Randall ; Levine, Brian
Published in:	Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 4, p. 417-430
Subject:	Fernsehwerbung \| Television advertising \| Online-Marketing \| Internet marketing \| Werbewirkung \| Advertising effects \| Synergie \| Synergy \| Emotion \| Neurowissenschaften \| Neuroscience

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