Lexicon Rethoricae: the narrative theory of Kenneth Burke and its application to marketing

Lewis Hershey; John Branch

Year of publication:	2011
Authors:	Hershey, Lewis ; Branch, John
Published in:	Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 14.2011, 2, p. 174-187
Subject:	Kenneth Burke \| Literatur \| Literature \| Kritik \| Criticism \| Rhetorik \| Rhetoric \| Narrative Methode \| Narrative method \| Marktforschung \| Market research

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