Lifestyle market segmentation
Dennis J. Cahill
| Year of publication: |
2006
|
|---|---|
| Authors: | Cahill, Dennis J. |
| Publisher: |
New York [u.a.] : Haworth Press |
| Subject: | Market segmentation | Consumers' preferences | Consumer behavior | Lifestyles | Marktsegmentierung | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 184 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 0-7890-2868-9 ; 0-7890-2869-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004870866