The Chinese consumer market : opportunities and risks
Lei Tang
| Year of publication: |
2009
|
|---|---|
| Authors: | Tang, Lei |
| Publisher: |
Oxford [u.a.] : Chandos |
| Subject: | Konsumgüter | Consumer goods | Verbraucher | Consumers | Konsumentenverhalten | Consumer behaviour | Konsumgütermarketing | Consumer goods marketing | Marktsegmentierung | Market segmentation | China | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 228 S. graph. Darst., Kt |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-84334-332-0 ; 978-1-84334-332-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003458206