Lifestyle segmentation of e-mavens
Rajeev Kumra, Anjali Malik & Arnab Bhattacharya
| Year of publication: |
2013
|
|---|---|
| Authors: | Kumra, Rajeev ; Malik, Anjali ; Bhattacharya, Arnab |
| Published in: |
Metamorphosis : a journal of management research. - Lucknow : [Verlag nicht ermittelbar], ISSN 0972-6225, ZDB-ID 2434108-3. - Vol. 12.2013, 2, p. 86-101
|
| Subject: | e-maven | Viral Marketing | VALS | Lifestyle | Collaborative Filtering | Social Bookmarking | Lebensstil | Virales Marketing | Viral marketing | Social Web | Social web | Zielgruppe | Target group | Marktsegmentierung | Market segmentation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010370460