Light and pale colors in food packaging : when does this package cue signal superior healthiness or inferior tastiness?
Year of publication: |
December 2016
|
---|---|
Authors: | Mai, Robert ; Symmank, Claudia ; Seeberg-Elverfeldt, Berenike |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 4, p. 426-444
|
Subject: | Packaging | Color | Experiment | Food decision making | Health consciousness | Unhealthy = tasty intuition | Gesundheit | Health | Verpackung | Lebensmittel | Food | Konsumentenverhalten | Consumer behaviour | Ernährungsverhalten | Eating habit |
-
The effects of inner packaging color on the desirability of food
Van Esch, Patrick, (2019)
-
Visual perceptions of snack packages among preschool children
Nelson, Michelle R., (2015)
-
Bui, M̃y, (2017)
- More ...
-
Hoffmann, Nils Christian, (2020)
-
Symmank, Claudia, (2017)
-
Symmank, Claudia, (2019)
- More ...