Like it but do not comment : manipulating the engagement of sports fans in social media
Anand Agrawal, Anil Gupta, Anish Yousaf
| Year of publication: |
2018
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|---|---|
| Authors: | Agrawal, Anand ; Gupta, Anil ; Yousaf, Anish |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 18.2018, 4, p. 340-356
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| Subject: | social media | customer engagement | Facebook | interaction process analysis | IPA | sports marketing | tags | socio-emotional | sports fans | sports marketers | sports teams | message orientation | sport management | sport marketing | likes | comments | Sportmarketing | Sports marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Sport | Sports | Sportmanagement | Sport management | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011948445