Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Joris Corthouts, Astrid Denys, Erik Thibaut and Jeroen Scheerder
| Year of publication: |
2019
|
|---|---|
| Authors: | Corthouts, Joris ; Denys, Astrid ; Thibaut, Erik ; Scheerder, Jeroen |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 19.2019, 1/2, p. 56-79
|
| Subject: | social networking sites | SNSs | social media | likes | post popularity | sports federations | local sports governing bodies | LSGBs | fitness centres | sport management | sport marketing | Social Web | Social web | Sport | Sports | Sportmanagement | Sport management | Sportmarketing | Sports marketing | Erfolgsfaktor | Success factor | Online-Marketing | Internet marketing | Sportorganisation | Sport organization | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSMM.2019.097015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012059500