Like me : Generation Z and the use of social media for personal branding
Year of publication: |
2019
|
---|---|
Authors: | Vițelar, Alexandra |
Published in: |
Management dynamics in the knowledge economy. - Bucharest : NUPSPA, ISSN 2392-8042, ZDB-ID 2819566-8. - Vol. 7.2019, 2/24, p. 257-268
|
Subject: | brands | personal branding | social media | Instagram | Facebook | Generation Z | Online-Marketing | Internet marketing | Social Web | Social web | Markenführung | Brand management | Markenimage | Brand image |
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