Likeable social media : how to delight your customers, create and irresistible brand, and be generally amazing on all social networks that matter
Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen
| Year of publication: |
[2019] ; Revised and expanded third edition
|
|---|---|
| Authors: | Kerpen, Dave ; Greenbaum, Michelle ; Berk, Robert |
| Other Persons: | Kerpen, Carrie (preface) |
| Publisher: |
[2019]: New York : McGraw-Hill |
| Subject: | Online-Marketing | Internet marketing | Markenführung | Brand management | Social Web | Social web | Markenpolitik | Soziale Software |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvii, 296 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-260-45328-7 ; 1-260-45328-6 ; 978-1-260-45329-4 ; 1-260-45329-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011995358