Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption : the roles of environmental involvement and locus of control
Zhao-Hong Cheng, Chun-Tuan Chang, Yu-Kang Lee
| Year of publication: |
2020
|
|---|---|
| Authors: | Cheng, Zhao-Hong ; Chang, Chun-Tuan ; Lee, Yu-Kang |
| Subject: | Green consumption | Consumer skepticism toward green advertising | Hedonic and utilitarian shopping values | Environmental involvement | Locus of control | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11846-018-0286-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012209203