Linking identity and heritage with image and a reputation for competition
Pantea Foroudi, Maria Teresa Cuomo, Mohammad M. Foroudi, Constantine S. Katsikeas, Suraksha Gupta
| Year of publication: |
2020
|
|---|---|
| Authors: | Foroudi, Pantea ; Cuomo, Maria Teresa ; Foroudi, Mohammad Mahdi ; Katsikeas, Constantine S. ; Gupta, Suraksha |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 113.2020, p. 317-325
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| Subject: | Brand competitiveness | Place heritage | Place identity | Place image | Reputation | Retailer competitiveness | Firmenimage | Corporate reputation | Standortmarketing | Place marketing | Markenimage | Brand image | Wettbewerb | Competition | Kulturgüter | Cultural heritage | Öffentlichkeitsarbeit | Public relations | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.09.042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012230495