Linking Marketing and Engineering Product Design Decisions via Analytical Target Cascading
| Year of publication: |
2005
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|---|---|
| Authors: | Michalek, Jeremy J. ; Feinberg, Fred M. ; Papalambros, Panos Y. |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 22.2005, 1, p. 42-62
|