Linking motivational regulation to brand passion in a moderated model of customer gender and age : an organismic integration theory perspective
Year of publication: |
2020
|
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Authors: | Gilal, Faheem Gul ; Zhang, Jian ; Gilal, Rukhsana Gul ; Gilal, Naeem Gul |
Subject: | Intrinsic motivation | Identified motivation | Introjected motivation | External motivation | Brand passion | Age and gender | Motivation | Geschlecht | Gender | Leistungsmotivation | Work motivation | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Markenartikel | Brand |
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